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A qualitative methodology is adopted to unpack the gaze, to view ideas of heritage and authenticity in their historical and modern contexts.
British labels, more than any other country's, play on such national stereotypes: ideas of heritage (the tweed, the crown), punkish rebellion and, most of all, a kind of gonzo creativity in which Britain has always taken pride.
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English Heritage designation director Roger Bowdler said: "It gives the whole idea of heritage an extra twist".
That idea of heritage and future is important.
"It may seem hokey to some, but everyone likes the idea of heritage".
We must bring back the idea of heritage and "transfer" things, not just put them in the garbage.
One of the things that's come up several times in talking about watches in Asia is the idea of heritage.
"What we had started to see as the economy faltered, and what came into focus after September, was the whole idea of heritage and tradition," Ms. Eiseman said.
"The idea of heritage and listing buildings only really started after the war, when things were demolished so rapidly we don't know exactly what was demolished and what was valuable," says Larkham. "We now have 10,000 conservation areas and half a million listed buildings.
This idea of heritage comes back every time a Jeep enthusiast talks about the brand.
He mocked the idea of "heritage" or "legacy" acts, the concert-industry jargon for aging bands that tour with just the old hits.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com