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2. Develop and defeat your "ideal" competitor.
By focusing on what the ideal competitor would be doing right, you'll expose previously unknown marketplace vulnerabilities that your business can then reclaim as competitive strengths.
Describe this "ideal competitor" during one session, take a break, and then return to strategize best practice for defeating this competitor.
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In the ideal case the competitor can evolve parameters that monopolise growth and prevent the incumbent from growing at all.
In the effort to deliver high-speed Internet service to consumers, what is the ideal number of competitors?
His preparations for the Sochi Games have been far from ideal, and with other competitors having the advantage of months of uninterrupted training and competition, Mick Brennan is effectively playing catch-up.
Porto qualified impressively even if BATE Borisov, cannon fodder who would go on to concede more goals than any previous group stage competitor, provided the ideal start by folding 6-0 on matchday one.
"This ideal condition of not having competitors to worry about can't last forever".
To some Andersen competitors, that future sounds ideal.
Of course it helps banks like Charity Bank to differentiate themselves from the more mainstream competitors, but in an ideal world, it would be considered an industry norm.
The location was also ideal because of the sun was at the competitor's backs.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com