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(I'm all for corporate sponsorship of cultural events, but this was perhaps not an ideal brand position: Investment bank equals ruling maharajahs).
At first, the agents or editors laugh nervously, then they fall back on certain phrases, hands in the air: "It's not ideal," "brand recognition," "the book stores," "the horror, the horror".
The participants were, in marketing parlance, ideal brand ambassadors: when co-workers or strangers behind them in the grocery store line asked about New Zealand, they could speak enthusiastically right off the top of their heads — so to speak.
With clubs increasingly keen to use players' accounts to promote particular campaigns or hashtags, the program monitors which players are the most engaging and well-behaved on Twitter, so as to identify to the clubs who would be their "ideal brand advocates".
Not only should the ideal brand name be easy to pronounce and spell, but, Ms. Cottineau said, a newer concern is making sure that the word does not get automatically corrected — possibly to something embarrassing — when typed in an email or text message.
"Good alignment between host and partners creates an ideal brand fit, potentially boosting both with increased footfall and sales benefits.
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The Dean Swift A London pub seems mysteriously convinced that a satirist known for "savage indignation" offers ideal branding for a hostelry encouraging visitors to "relax and enjoy the Dean Swift experience".
I've seen Miguel suddenly take from his pants pocket an Ideal-brand notebook to scrawl a sentence or make a drawing.
In February 2011 we launched the Ideal Living brand to better communicate our philosophy: "Better products for a better life". Our products are sold on half-hour infomercials, with HSN and QVC, and in stores like Bed Bath & Beyond and Walmart.
Found at the intersection of an organization's strengths, ideals and brand promise, purpose is fundamental to any business.
Using twenty undergraduate students, a small scale pilot study was conducted with an aim to discover the ideal sportswear brands identified by college students.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com