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The idea took off.
But then the idea took.
Slowly an idea took shape.
This idea took various forms.
The idea took shape in her mind.
Mr. Harvey's idea took off.
But the idea took root.
This idea took lots of convincing.
Once the idea took off it spread fast and far.
The idea took hold, like ink into skin.
Though the idea took awhile to catch on, it quickly snowballed — on Twitter and offline.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com