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Lamb's new idea, shock therapy, lives in both worlds.
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"Paris?" For some reason, the idea shocked her.
The idea shocked many faithful who believed in the biblical account of creation and stirred up a controversy that continues to this day.
This idea shocks me.
That alone shocked BMG, my label at the time, but when I returned, my ideas shocked them even more.
In the Republican (i.e., what we would call conservative) primary, François Fillon, a former Prime Minister who is trying to combine free-market rhetoric with reactionary social ideas, shocked everyone by coming out in front of the former President Nicolas Sarkozy and another former Prime Minister, Alain Juppé, who had been the heavy favorite for the past year.
I know the idea might shock you.
Commentators responded to the idea with shock and large doses of sarcasm.
After years of dawdling over Japan's mounting economic crisis, Mr. Takenaka and an equally iconoclastic ally, Masaru Hayami, the Bank of Japan governor, have seized on the idea of shock therapy, as if the country has to go through a period of great pain to move ahead.
"I like that idea of shock treatment in the middle of a DJ set" she concludes. .
We got here partly because we started wars with the idea of "shock and awe" instead of victory.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com