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"I always liked the idea of wine," he said in fluent English.
Besides, the idea of wine from a keg is kind of cool — and the moment just felt right.
Without wine lore, and wine tasting, and wine talk, and wine labels, and, yes, wine writing and rating — the whole elaborate idea of wine — we would still get drunk, but we would be merely drunk.
Whether or not you equate "eat local" with "drink local," our idea of wine country has expanded way beyond Northern California to include Loudoun County and Charlottesville in Virginia and the Brandywine Wine Trail north of the Maryland-Pennsylvania border.
The language of wine appreciation is there not because wine is such a special subtle challenge to our discernment but because without the elaborate language — without the idea of wine, held up and regularly polished — it would all be about the same, or taste that way.
Right after starting the column, and in cahoots with my friend Jeff Siegel, author of the Wine Curmudgeon blog, I founded Drink Local Wine, an organization aimed at promoting the idea of "wine from around here, wherever here happens to be". We encouraged writers, bloggers and other journalists to visit and write about their local wineries.
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Wine snobs turn up their noses at the idea of mixing wine with other things, but wine on ice, mixed with fruit juices, mixed with liquors or liqueurs, or other stranger things often results in great tasting beverages.
If you are a wine consumer and like the idea of the wine industry being of better service to you here is how you can help.
A NUMBER of American wine makers are toying with the idea of selling wine futures.
I was always into wine as a collector but the idea of making wine became a passion and I wanted to pursue winemaking.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com