I don't like the idea of "trends" at all.
Fury: It's interesting that in your work you've both collapsed the idea of trends.
We do a lot of research at music festivals, clubs and gigs, and look at street style to get an idea of trends coming through and movements in fashion.
Sir Wilfrid Le Gros Clark was one of the primatologists who developed the idea of trends in primate evolution, and that the living members of the order could be arranged in an ascending series leading to humans.
(2003) applied to the Clark (1987) model, which in a reduced form is an ARIMA (2,2,3), and reject the idea of a trend with double drift.
Or perhaps it's the slow disappearance of the very idea of a trend.
More precisely, quoting Kendall (1973), 'The essential idea of the trend is that it shall be smooth', which is equivalent to a continuous slowly varying change in a time series over long-time scales (Graigmile et al. [2004]).
Even the term "Wave" reeks of déjà vu it's a Twilight Zone parody of microgenre nomenclature, gesturing at the idea of a trend without staking any claim about what it stands for.
This is what the idea of a trend is all about, one person has something shiny and says it's great, the person next to them will then want said shiny object and so on so forth, but in the Ipad's case that one person was Steve Jobs, aka The Antichrist.
