Gingrich's idea of campaigning was to swan around the country on chartered jets, making a few big speeches and appearing in the debates.
He lost, of course, and his idea of campaigning for the Democratic ticket was to give a series of speeches in which he spoke at length on how subsequent events had vindicated his own, disastrous campaign of four years earlier.
There is discomfort in some parts of the Podemos leadership at the idea of campaigning together, with the party's carefully honed mainstream messaging disrupted by hammer and sickle flags and anti-capitalist rhetoric.
Some Mr Obama among them welcome the idea of campaigning for next year's elections with huge and doubtless unpopular budget cuts looming, while the rich are spared any rise in taxes.Furthermore, there is always the chance that Congress, when faced with big cuts to cherished programmes, will simply reverse itself and disconnect the triggers.
If journalism has so far failed to animate the public to exert sufficient pressure on politics through reporting and analysis, it seemed doubtful whether many people would be motivated by the idea of campaigning for a paragraph to be inserted into the negotiating text at the UN climate talks in Paris this December.
With their own ideas of campaign maintenance and an internal view of how the industry should work, marketers often overlook powerful ways to produce meaningful and effective content.
"I think it shows again that their idea of a campaign is a campaign of insults and my idea is a campaign of issues," she said.
Unconsciously echoing the legendary shirt scene from "The Great Gatsby," Alien shows off all the things in his bedroom — cologne, clothes, money, weapons — while declaring "look at my [stuff]!" In some ways the oddball nature of the very idea of the campaign for Franco as Alien has found the campaign taking on something of a life of its own.
And I do like the idea of a campaign based around the gameplay tropes of multiplayer.
The high point, the big new idea of the campaign, has been the first American-style televised debates.
He wasn't alone: Joe Klein of Time magazine called Mr. Kerry's health care reinsurance plan the first new big idea of the campaign season.
