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David Aaker, a business-school professor who helped spread the idea, identified three main components of brand equity: consumers' awareness of a brand, the qualities they associate with it (BMW summons up German engineering, Ryanair says "cheap") and loyalty.
Subsequent experiments directly testing this idea identified novel and potent genetic interactions between Dcas and the cell-cell adhesion proteins Shotgun, Armadillo and p120-catenin, influencing cell polarity.
SD contributed to the idea, identified patients, participated in analysis of the results and contributed to the manuscript.
PB developed the original idea, identified the data bases and abstracted the data, performed the analysis and wrote the manuscript.
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THE city of New York owns thousands of slivers of unused land, and about a year ago, a group of Brooklyn gardeners had an idea: identify all the vacant lots in the borough, then help neighborhood residents take them over.
His basic idea: Identify really good companies and sit with them regardless of volatility.
A much better idea: Identify your goals in the cover letter so they can be tailored to each position you apply for.
I believe Paws PR's success comes from my team's ability to look at any product or idea, identify what is newsworthy and craft the story in a way that is of interest to a reporter.
Overall, Integrated Drug Expression Analysis (IDEA) identifies drug candidates that can modulate the baseline expression of primary breast tumors in a way that affects patient survival time.
Some midwives were cautious about this idea, identifying barriers such as lack of midwife time and funding, and mobility or motivational variation in the service user group.
TAKE ACTION Guide to Action Whatever cause ignites your passion, this Guide to Action outlines a basic strategy to help focus on an idea, identify an action plan and follow through.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com