It's a bit like the idiots in charge of Saturday night television who keep coming up with identikit ideas for programmes.
He soon gained fans at the BBC, which is now a major client, using his platform to generated new ideas for programmes.
In what may prove to be an excellent idea, for five programmes this week all the selections are made by Rob Brydon.
Young women in Latin America came up with the idea for the programme.
Increasingly it is not enough to have (or to borrow) a good idea for a programme; broadcasters must create professional-looking content.
And he agreed," beamed host Rosario Carello, who had the idea for the programme and picked the questions from the 2,000 that poured in.
So we decided to award badges for a drawing, a painting, an interesting idea for the programme, or a good letter.
For Graham, the innovation is in the idea for the programme, not the presentation: "Or you end up with something which is form over content, something that is just tricksy camera work and the audience is just annoyed by it".
Despite this appearing to be a variant of Alan Partridge's attempt to persuade the BBC to commission his idea for a programme called Inner City Sumo – "If you don't do it, Sky will" – the fear is not entirely irrational.
Unveiling BBC2's autumn season, its controller, Roly Keating, said Fry, who had approached the broadcaster with the idea for the programme, "talks about his own experiences with incredible candour and bravery.
