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It has all the core components to be the simple-but-powerful idea distribution system we set out to build.
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#MasculinitySoFragile is being employed to satirize perceptions of stereotypical "male" behaviors, harnessing the populist idea-distribution tool of the "feminist" masses: the hashtag.
"So she's got a record that you can see is projected there but then she bootlegged a whole load of audio cassettes and sent them around the world to people like me, who's interested in listening to it, and distributing it, playing on the whole idea of distribution".
Getting a better idea of distribution is important for blame and punishment but also for prevention: we don't want this to happen again.
New digital technologies and the Internet have leveled the field — though usually it seems as if it's sheer grit that pushes filmmakers like Kelly Reichardt ("Wendy and Lucy") along the hard road from idea to distribution.
The idea of distribution windows is so Twentieth Century anyway.
Kogi evolved around the idea of distribution via roaming food trucks: Instead of forcing your customer to come to your restaurant, why not bring the restaurant to them?
A better strategy is for the luck egalitarian to start with the intuitive idea that distribution should be equal and then allow that this presumption for equality can be taken away when people could sustain equal distribution and instead end up unequally well off via individual choices.
To get an idea of distribution, imagine sailing 8,000 miles (just under half the earth's circumference at the equator) for some 70 days out of sight of land and finding plastic particles in every sample.
There are different ways to go for this process, so think through the idea of distribution carefully.
This strategy essentially outsources R&D and innovation to small brands that can afford to take risks; test new products in the market; and design interesting ideas for distribution, packaging and the overall brand experience.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com