Exact(3)
Such centres are largely responsible for the rise in the 1990s in the proportion of car buyers who get the exact specifications that they want in Britain, it has gone up from 25% to 76%.The ICDP "3DayCar" team thinks that the trend is inexorably toward greater and speedier consumer gratification.
Based near Birmingham, England, ICDP brings together businessmen and academics from across Europe to plot exactly what goes on in this area, to study consumer reactions and to find ways of improving performance.
A study in Britain shows that BTO cars rose from 10% of the total nine years ago to 32% in 1999 (see chart).Some 40 car companies and parts makers have set up a forum called the International Car Distribution Programme (ICDP) to look into ways to streamline the distribution and sale of cars.
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