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Brian Robbins, founder of AwesomenessTV, thinks of it this way: "If a brand is a promise, what am I promising my audience?" Speaking to your target audience on a regular basis with a specific and consistent voice creates a brand.
The solution strategy for these challenges is supported by systems engineering techniques: (i) promising target fuels are predicted by Computer-Aided MoleculandDesiin (CAMD) and (ii) possible production alternatives are identified and classified by reaction network flux analysis (RNFA).
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And I did, promising myself I never had to sing again. .
But I kept promising everybody I wasn't going to cry and they were like, 'Cry!' 'You're not helping!' But it was an amazing moment".
I wanted to file clever tweets, to shop for holiday gifts, to take the dogs on a long hike like I keep promising myself I will.
I stopped promising to do things I know I'm not interested in doing.
"I was promising myself that I would ski within a year," she says.
By the final afternoon, I was promising myself that if I'd just get in this last run without getting hurt, I'd be done.
'I didn't think I was promising to sleep with you!
And I'm telling you, I'm promising you, beyond that tree line, there is a world of opportunity.
Kaylie said she would, although, as she now recalls, "I had no idea what I was promising".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com