But for that prosperity to continue, consumers had to keep consuming more and more.
E-cigarette companies, however, discovered a powerful force that would propel them through all these obstacles — the determination of their consumers to keep consuming.
So are investors whose growth forecasts presume that consumers will keep consuming.
"But we are told to keep consuming.
Do you have a type of processed food that you keep consuming, with or without regret?
None of it's particularly good for us, yet it's ground up into a paste and fed to us anyway, and we'll keep consuming it.
Most diseases and predatory insects, for example, are not especially deadly; they "farm" a plant, attacking it but not wiping it out, so they can keep consuming it.
We believe that Americans will keep consuming at the same ever-rising rates of past decades, during good times and bad.
We keep consuming more, and more cravenly, yet this always seems to us to be the hipster's fault, not our own".
Savory's grazing technique, which he calls "holistic management", could, in other words, reverse not only desertification but also climate change – while permitting us to keep consuming vast quantities of meat.
