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THE SCRIPT The ad opens with the obligatory candidate's approval ("I'm Rick Santorum, and I approved this message") before quickly cutting to a stand-up shot of a spokeswoman.
I'm John Kerry, and I approved this message".
"I'm Vlad the Impaler, and I approved this message".
I'm Rob Simmons, I'm still on the ballot, and I approved this message".
I'm the C.E.O. of (Fill in the Blank) Corporation, and I approved this message".
"I'm Don Cazayoux," he deadpans in one, "and believe it or not, I approved this message".
I'm Dick Gephardt, and I approved this message because it's time we did what's right".
"I'm Jack Nicholson, and I approved this message," he says at the end.
Mr. Kerry then says, "I'm John Kerry and I approved this message".
I approved this message because these are my guns now, and ain't nobody going to take 'em away.
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That's why I approve this message.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com