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hyundai
noun
A car manufactured by the .
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(A table showing which company is with which initiative is at the end: only Hyundai belongs to all the projects currently underway).
In India foreign carmakers have found it hard to make money, says Xavier Mosquet of the Boston Consulting Group (BCG), because the market is relatively small and dominated by two local firms, Maruti and Tata, along with South Korea's Hyundai.
Ford has less need for Asia Motors, but Scania of Sweden might be interested if the price is right.Daewoo and Hyundai have the advantage of the nationalist card (no small thing in this xenophobic nation), but their balance sheets will count against them.
Korea's Hyundai is unapologetic about seeing Toyota's (and corporate Japan's) loss as its gain.
If it caves in to nationalist feelings, Hyundai and Daewoo have the edge.
Between them the two firms first dominated their home market (Kia in partnership with Ford), before Kia came under the wing of Hyundai during the 1997-98 Asian financial crisis.
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In China, all foreign makers have had to find local partners to do the final assembly of cars, as a condition of setting up production in the world's largest market.Born of a crisisThe Hyundai-Kia group of South Korea is another maker with prospects of joining the 10m club one day.
And VW has a closer challenger in its rear-view mirror: Hyundai-Kia, which is pushing upmarket while continuing to churn out small, good-value motors.
The second-biggest, the Hyundai-Kia group, makes nearly three out of four of the vehicles on Korean roads and, with new factories planned in America, the Czech Republic and China, is now the world's seventh-biggest carmaker.
Hyundai-Kia has worked hard at pushing up its share of the market, having mopped up some casualties among Chinese carmakers.China now has its very own car giant, Zhongguo Tongyong Qiche (China General Motors), the majority-owned affiliate of America's GM that emerged from the messy break-up of joint ventures between Chinese and foreign carmakers in the early 2020s.
Microsoft announced its own "Auto PC" initiative at CES in January 1998 - with companies including Citroen, Nissan, Hyundai, and device makers including Samsung.
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