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In both cases, we created realistic but hypothetical names for both the drugs, and in the case of cancer the ailment, so as to avoid recognition bias on the part of respondents.
Although we cannot exclude that some hypothetical names may evoke unintended connotations in some participants, we suggest that such connotations would be much stronger in the case of real names.
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Just for fun, when my turn came I offered an absurd hypothetical name for the drug Plotnase, which sounds like something designed to make a person sink into the mud.
In turn, the emergence of a hypothetical name-longevity relationship in elite athletes emphasizes the need for greater replication in this area of research.
When a relative is in a position of influence in a particular organisation, dear little son/nephew Johnny (hypothetical name) will get put above another person, even if that person is smarter and better suited to the job.
When he started to describe the work using hypothetical flight names and numbers, "Continental Flight 145, a Boeing 737" seemed to me indistinguishable from "Pam Am Flight 867, an L-1011".
It doesn't take an experienced branding person to figure out that the hypothetical iTablet name that was floating around pre-announcement would not be the name of the new device.
There are currently 53 035 proteins whose product name contains both words in UniProt (search term: 'name:hypothetical AND name:protein') and there are a further 5 178 212 proteins in UniProt that contain the words 'uncharacterized' and 'protein' (search term: 'name:uncharacterized AND name:protein').
After J. K. Rowling admitted that she, and not a military veteran named "Robert Galbraith," wrote the new mystery novel "The Cuckoo's Calling," The New York Times asked several writers to choose a hypothetical pen name and describe what kind of book they might write under — or perhaps behind — that name.
Suppose a hypothetical player named Joe Coin had a 50-50 chance of getting at least one hit per game, and suppose that he played 154 games during the 1941 season.
"It is hard to believe that a rational actor would engage in such machinations," Roberts writes, after examining how a person could donate to a hundred PACs to get money to a hypothetical candidate named Smith.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com