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You can target by industry, age, gender, job title, or pretty much any defining quality in the book, and get hyper specific with your messaging.
When you are hyper specific, you and your community know what you stand for.
@Room_Smells shares hyper specific pictures of rooms, captioned with a vivid description of what they definitely, 100percentt smell like.
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The festival, organized by the Venezuelan-born electronic improviser Carlos Giffoni, courts a hyper-specific subculture.
Tomodachi Life belongs in a hyper-specific genre of games called "life simulators".
His début album, "Pagan," released under the name Palmistry, offers a hyper-specific version of the genre.
But Paper Boi seems unwilling to participate in the theatre of appearances, a reluctance that is broadcast vividly through Brian Tyree Henry's hyper-specific body language.
During the aughts, Carrabba inched away from this hyper-specific torrent of inner dialogue, toggling between an intimate acoustic sound and something more like sweeping stadium rock.
It is a hyper-specific distillation of American romance: golden late afternoon on Chappaquiddick; champagne and diamonds; blue hydrangeas, red dresses, endless green lawns.
While they acknowledge that they may have helped to launch a vague and romantic monoculture, their own work is deeply researched and hyper-specific.
The advent of Netflix's hyper-specific movie genres (what did we ever do without "dramas featuring a strong female lead"?) have rendered "romantic comedy" a useless label.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com