Exact(5)
The New York hype makes things seem greater than they are.
Although the plan will provide real relief for at least some homeowners, it's more like a Band-Aid than like the major surgery that some of the hype makes out.
He regularly takes real and imaginary characters from the frontier past (Calamity Jane, for instance, or Billy the Kid, not to mention Woodrow F. Call and Augustus McCrae) and, after shriving them entirely of hype, makes them as real as the day before yesterday.
"Just because [cable operators] are all selling voice-over-IP doesn't mean that consumers are buying it," says Lopez. "The hype makes it sound like every phone is going to be replaced by an IP phone within the next few years, and that's not true".
While this type of hype makes for great marketing, the actual event was a mixed bag.
Similar(55)
Word of mouth, not hype, made George Lucas's Star Wars the box office behemoth that changed the face of Hollywood blockbuster film-making in 1977, and neither the industry nor the "franchise" ever looked back.
You could be forgiven for mistaking the reMarkable for one of these cryptogadgets that solicit some hype, make some promises, maybe load up on money and then disappear forever.
The risk of using an early draft pick on a quarterback -- then having him fail to meet the hype -- makes some team officials queasy, and compels others to avoid the gamble altogether.
Others occur amid an onslaught of hype that makes it hard for an athlete to breathe, let alone succeed.
The problem teams face in New York is the persistent hype that makes bad times seem worse and good times better.
"It reminds me that it's not hype that makes the object but good, honest ideas that work". 5.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com