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"With this much money involved, there's going to be a temptation to hype budgets," said Peter Dekom, a veteran entertainment business lawyer who is an adviser to New Mexico's incentive program.
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"Boardwalk Empire lived up to both its hype and budget, weaving a complex story of good and evil as it crashed on to the shores of Atlantic City in the 1920s," gushed The New York Times.
I am amazed – or perhaps I am not – by the hype surrounding this budget.
In just two years, net public investment almost halved from £48.5bn in 2009/10 to £28bn in 2011/12, and despite recent budget hype about renewing the infrastructure, the smallprint of the red book reveals that this net investment total will stay on the floor, averaging only £25.8bn per year during the first half of the next parliament.
That's why the hype about a budget surplus is just that.
She is mocked as being fixated on hype and buzz; spending budget-busting sums; having a mercurial temper and making capricious editorial decisions.
Rather than use E3 to pile on the mountains and mountains of hype of the big-budget titles, I've elected to sprinkle through our coverage the small little gems that might otherwise go unnoticed.
Well-funded groups have weekly, if not daily, events designed to hype the country's budget situation.
With its gigantic budget and major hype, the pressure is on Reynolds and company to deliver, and while it's impossible to say whether the Lantern will light up the box office, it looks like the star and filmmakers have put together some major on-screen fireworks.
Given the warm weather and the lack of a big-budget, big-hype new release, the top 15 films were an unsurprising 36% down on the previous weekend, when Terminator Salvation contributed a hefty £6.9m to box-office takings.
The latest and most-hyped among the conservative budget plans is Congressman Paul Ryan's.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com