Ultimately, for all the hype and the over-hype, the most incredible story of Oscar night 2000 is still Sam Mendes, the young director who has leapt to the very top of the movies with his very first jump.
But frequently the hype is more than deserved: fierce competition sees off duds pretty rapidly and the stars shine bright.
A lot of what my reporting has focused on recently is trying to distinguish between the hype and the facts, and how we square up the reality of the actual costs of energy these days and the fact that energy is a lot more expensive.
Periscope (Free) Twitter's new live-streaming video app has a ton of hype, and it's tempting to write it off as a novelty when you see endless broadcasts of cats, kids and parties you're not invited to.
A press statement noted that "stripped of gimmicks, teasers and marketing campaigns, this project is truly about art before hype", which seemed like a direct shot at Lady Gaga's sprawling, messy and ultimately ineffectual ARTPOP album campaign.
"I miss the hype of the Ashes series.
Have your say below and join us again on Monday when we find out just what we learned this weekend (my money's on a BIG lesson on the diminishing returns of hype...)...
Denmark and Sweden combined have now had at least four restaurants in the best 50 every year since 2012, clearly reflecting that the hype around Nordic cuisine is not a temporary fad.
After giving Australia a nightmare draw for June, January's home-served fare looks much more inviting: two beatable teams and one heavyweight to provide some hype and headlines.
His hype men, with all the excitement of parking stewards directing traffic, snoozily ask us which coast we're most inclined towards (either is fine, thanks) and if we've been smoking any weed today (no – strangely, since Snoop got here, it's all run out).
You get the sense that Cowell's mind, so brilliant at promotion and hype, just doesn't work that way.
