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The company understands, and even seems to relish, that by reimagining the King and Gehrig speeches, it will generate renown and notoriety that will not hurt its image with its customers, investors and employees.
Boycotts by unions and even barley farmers hurt its image and sales.
He has certainly hurt its image and he has failed to make much of a dent in its more urgent financial problems.
Customers were deserting Starbucks stores by the beginning of 2007, he said, because its emphasis on frothy, milky, sugary drinks hurt its image as an authentic coffee house.
A shortfall in government grants had forced it to start charging entrance fees in 1996, but the resulting drop in attendance -- to below one million visitors a year -- hurt its image.
In recent quarters it has bowed to the recession and begun marking down items, but the chief executive, Michael S. Jeffries, said Friday that the company planned to add lower-priced inventory in the first quarter, rather than relying on markdowns that he said might hurt its image.
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Outright censorship hurts its image abroad: Cyberattacks are too ambiguous to make it into most foreign journalists' reports about Russia's worsening media climate.
The Rome opera house on its Web site Sunday called Luisi's leaving it in the lurch an "unpleasant affair" that hurts its image and audience.
In that pursuit, the Garden risks further hurting its image with fans and sponsors.
The company was too scared of hurting its image in a country where nearly 90percentt of Indonesians view the LGBTQ community as a "threat" and the police routinely target queer nightlife spots, and even private residences, as part of an intensifying crackdown.
And Google doesn't just hurt its own image when it ships software prematurely on these hardware devices — oftentimes consumers will actually blame the device manufacturer for releasing a bad product.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com