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In the humorous frame of mind, we experience, think about, or even create something that violates our understanding of how things are supposed to be.
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Using a 2 (message sidedness: one-sided vs. two-sided) x 2 (humor: humorous vs. non-humorous message framing) between-subjects design (N=167), we tested the persuasiveness of the advertisement.
As a humorous aside, IE with Chrome Frame, the plug-in Google made to make IE behave like Chrome, is now a bigger source of traffic to TechCrunch than Opera Mini or BlackBerry.
As she prepares to take an Alaskan cruise with her best friend, she wrestles with a variety of memories presented in short chapters that alternate with accounts of the present day, framed by a humorous narrator who has the breathless enthusiasm of the old "This Is Your Life" television show.
Hippos have also been popular cartoon characters, where their rotund frames are used for humorous effect.
The high-concept framing allowed for a humorous and compassionate examination of feelings of exclusion, fear and, yes, community.
Here, Teller framed the photos to incorporate humorous extended quotes relating to their creation.
Weinstein and Roberto Benigni added narration to the beginning and end of "Life is Beautiful" to frame the story after some found its humorous depiction of the Holocaust to be a "disgrace".
His Audubon Theater, still partially intact at 165th Street and Broadway, has a facade of muscular terra-cotta frames around big show windows, with the humorous decorative touch of foxes' heads.
The show shifts your frame of reference and messes with your expectations to humorous and thought-provoking results.
Figure 3 Areas of the brain activated by humorous scenes.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com