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The same can be said for lots of other products, including the humble light bulb.
Most complied, including large chain stores, transforming the humble light bulb into a precious commodity.
The administration is also working to relax rules on lighting efficiency, as my colleague Nadja Popovich reported in this terrific piece showing how the humble light bulb could lead a clean energy revolution.
In five dazzling chapters, we learn of the amazingly instantaneous metamorphoses of space wrought by the humble light switch, the instrumental deployment of electric radiance to increase factory production, the phantasmagorical transfiguration of the nocturnal road in the glare of the car's headlights, the lurid commercial cajolery of Times Square and the multivalent advent of the blackout.
To do this, rather than using a wireless radio antenna, he proposes to use the humble light bulb as an antenna.
Our houses, offices, cars – in fact, everything from the humble light bulb to the fridge freezer – are all getting in on the act.
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This week in Geneva, Max Mosley, the president of the sport's rule-making body, the International Automobile Federation, announced how he intended to deliver on earlier promises to adapt Formula One to a world where carbon profligacy is increasingly frowned upon, and in some cases (think of those bans on the humble incandescent light bulb) outlawed.
Since the town is without electricity for street lamps or even a humble cottage light bulb, the evening gloom swallows up the smoky haze of wood stoves, the rotting tile roofs patched with yellow thatch, and the red propaganda signs covered in years of dust.
And waiting in the wings is a new breed of hi-tech light based on the humble LED (light-emitting diode), the small lights found in everything from TV remote controls to bike lights.
* Humble fairy lights account for around 350 accidents – from electrical shocks to burns.
The poor, overwhelmingly, made do with humble rush lights: reeds dipped in some form of animal fat.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com