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The humanitarian aim seemed to make sense when French colleagues explained it, but plenty of listeners feared it might really be "all about oil contracts".
"The exclusively humanitarian aim of the Red Crescent and Red Cross is to bring aid in a fully impartial and neutral manner to people in need," the statement said.
The sense of moral aspiration behind corporate social responsibility seems mostly genuine — which is somehow both the most and least appealing thing about it, for it encourages a lot of back-patting among the world's economic elite, whose members seem able to discern, in their own hunt for the cheapest possible work force, a humanitarian aim.
Conceived as a means of fostering regional security, the Operation's humanitarian aim was designed to improve regional security by ensuring life against the risk of a range of disasters.
However, New York University's Margaret Sanger Papers Project, argues that in writing that letter, "Sanger recognized that elements within the black community might mistakenly associate the Negro Project with racist sterilization campaigns in the Jim Crow South, unless clergy and other community leaders spread the word that the Project had a humanitarian aim".
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Their motivations range from a public image boost to genuine humanitarian aims.
Continuing its assault on Osama bin Laden's financial network, the Bush administration announced yesterday that it was freezing assets of two groups professing humanitarian aims that officials said had funneled charitable donations to Al Qaeda instead.
Breaking with the humanitarian aims of photojournalists like W. Eugene Smith, as well as the long line of artists who have portrayed Japan as a manicured Zen garden, Mr. Klein took an irreverent attitude toward life in the Orient, as it was then called.
In its humanitarian aims, the house is one of the stranger entries in an art movement that has come to be known as social practice: work that blurs the lines separating sculpture, performance, activism and community organizing and fits uneasily into the gallery and museum world.
The twin goals of preserving the Union and making good its humanitarian aims never left the forefront of Lincoln's mind during a long, exceptionally bloody, frustrating and demoralizing war.
Although the company plans to give away valuable data to NGOs (non-governmental organisations) and other suitably worthy causes in line with its humanitarian aims, Planet Labs sees no contradiction in being first and foremost a profit-making concern, backed by venture capital and already attracting paying customers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com