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As AI-first replaces mobile centricity with (personalised) user centricity, brands will need to focus on human outcomes.
We might have guessed that the things we invent and design will produce unmistakably human outcomes at some point.
A collaborative study by academics, government, and private corporations found that pharmaceuticals testing in rodents accurately predicts human toxicity less than half the time; a recent publication on inflammatory diseases described mouse models as "close to random" in terms of predicting human outcomes.
Such reactions generally do not preclude clinical development or marketing approval, because it is widely accepted that immune-mediated reactions in nonclinical species are not predictive of human outcomes.
So when you look at people who are very successful or resilient, positive human outcomes come from extremely stable, strong, loving relationships.
But it's also important to highlight the human outcomes of this technology phenomenon.
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"There is almost no human outcome you can measure that doesn't have both a genetic and an environmental component.
"We wanted the human outcome and we've got that," he says, gesturing towards people on the phone through the open door of the bland side room we're in.
We came to Hello Lamp Post knowing that all the 'things' were already in place, our challenge was to build a network, one that united all these smart systems for a more human outcome".
Of the 35 CRCTs that reported at least one human outcome, 27 were for interventions in the management of malaria whilst the rest were for managing leishmaniasis (4 trials), lymphatic filariasis (2 trials) and schistosomiasis (2 trials).
The concept of using animals as surrogate models for humans relies on the conjecture that animal species predict the human outcome.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com