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The challenge for the Microsoft agency, the San Francisco office of McCann-Erickson Worldwide Advertosing, was to communicate computer power and human excitement at the same time.
William Packer, art critic of The Financial Times, said that while today's museumgoers have been taught to question art driven by "simple human excitement," the works in "American Sublime" are refreshing.
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But sometimes one bird's excrement can mean one human's excitement.
But for those of us who love soccer it is one of the peaks of human drama and excitement and value.
What could have been a pretty dull film just for motorbike fans and devotees of the Isle of Man TT race, achieves real human interest and excitement due partly to a focus on one competitor: likable motormouth Guy Martin.
He might not have it totally right – various animals' ability to convey messages and experience apparently quite human feelings of excitement, enjoyment, pain and sorrow are clear to see – but this goes to show that exactly what it is animals feel and the quality of their being bothered by their situation is a matter neither philosophy nor science has as yet managed to settle.
At the end of the day, a lot of this "Human versus AI" excitement is a bit over-exalted; these are games being approached by insanely powerful computer programs that can do one thing and only one thing.
Humans all show excitement in similar fashions -- how you would see yourself talking about one of your passions is probably taking to how they talk about what excites them.
What remains appealing about Cirque du Soleil shows is this emphasis on the human ability to create excitement from sheer physical prowess and perfectly drilled gymnastic feats.
What is impressive is the seamless merging of human interest and scenic excitement in Lavery's script and the massively detailed production by Mark Espiner and Dan Jones.
And the faces of the lawyers themselves, some new, some young and starry-eyed, others more seasoned and experienced in dealing with human suffering, all expressing excitement and enthusiasm, absolute rapture in knowing they made a difference.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com