There is expected to be a huge take-up, though some investors have voiced concerns about the company's longer-term growth.
But if his plan is successful and there is huge take-up of the service, won't that erode the competitive advantages for retailers of having a loyalty scheme in the first place?
The reward could be huge, taking a club of Leeds' size and magnitude into the top flight will be a magnificent achievement for an investor.
"The overall message is watch your eating pattern, and I think that's a huge, huge take-home message and I love that they're emphasizing it.
A huge take-away was that, for many women, the main barrier to success was themselves; that little voice in their head worrying how they would do something, or worse still, telling them that they couldn't do it.
The basement is huge, taking up the full footprint of the building.
Fair play to Fury - took something huge to take down mechanical and headlock tastic Klitschko!
"They were taking a huge risk taking me in with them.
The footprint of the Chinati Foundation is huge – tours take hours, with a break for lunch.
"But changes at a huge corporation take time".
