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"Google Plus can't yet compete on the social side and Bing has a tight relationship with Facebook, so Google needs to leverage its core strength — its huge base of users — to give it more information into what content is related to a particular search".
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Moreover, every over-the-top company, from Yahoo! to Google and beyond, would have lacked the huge base of connected users that they had to pay very little to reach, and hence they would probably be worth mere fractions of what they are now worth, even assuming that they ever could have come into existence at all.
The key difference is that Apple leaders think the Watch will change millions of users' daily behavior, given the company's huge base of loyal customers.
Most importantly, it also has a huge installed base of users who willingly try its newest products.
Unlike Ether, Skype Prime starts with a huge installed base of users, and works cross-border.
Perhaps Microsoft felt that its How to Win of having strong corporate relationships and a huge installed base of software users would extend nicely into smartphones, but it most assuredly didn't.
"The deal is a boost for TomTom because of the huge installed base of Apple product users and because of the brand and all that it stands for itself: innovation, ease of use and quality," wrote analyst Martijn den Drijver at Amsterdam's SNS Securities in a note to investors.
Local handset makers both big brands and the huge number of smaller, low-margin "white box" producers are also targeting the sub-1,000 sub-1,0000) market with gusto, aware that the huge installed base of feature-phone users in countries like China and India will soon be looking to upgrade to a smartphone.
But publishers who sit out Apple subscriptions will be bypassing a huge embedded base of not only iPad users, but also the very people who have already shown a willingness to pay for content.
The promoted search results from the web search giant combined with the pages and huge user base of Facebook could definitely expedite the spread of information.
The huge user base of Yahoo!
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com