But that something needs to be more than a 4D flatscreen TV, however all-embracing and clear the picture turns out to be.
However, local communities are not all embracing the idea, as the BBC's Ashleigh Nghiem found out when she went to the north-east state of Arunachal Pradesh for India Business Report.
To embrace technology, however, also means embracing data and all the challenges that come with it -- namely, how to collect and store data in a way that is simple to access and easy to analyze.
Others, however, are embracing digital opportunities, and trying to learn all they can.
Some have left the Orthodox Church for other churches while others (especially in Israel) have come to a more personal vision that attempts to bring together Christianity and Judaism; all, however, embrace some variant of an ecumenical perspective.
(She stops short, however, of embracing the Counter-Reformation's lurid extravagances).
Pediatricians who keep electronic medical records of their patients, however, are embracing the new growth charts with great enthusiasm.
Audiences rejected this complexity, however, and embraced the all-muffin afterlife evoked in hits like "Ghost" and its many uncanny offspring.
