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What lessons? "Presentation, how we present our arguments," he offers as an example of where they need to up their game.
"The issue now is how we present it".
Music, lyrics, artwork, how we present ourselves, videos, the website.
"The public like flowers; it's a case of how we present them.
But how we present girls and young women in our public and political spheres also matters.
We're very concerned with the appearance of space and how we present it".
"We need to be delicate in how we present the results," he responds.
"We need to think very differently about how we present our offer," argues Gunn.
Mr. Phallon contends he has found no difficulty among analysts "in understanding how we present our financial results".
This applies to how we present natural disasters like the Haiti earthquake and protracted human disasters like Syria.
But there really has to be some strategic, intellectual and artistic rigor in how we present that public face.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com