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Other than the typical startup struggles around things such as fundraising, one of our biggest challenges is how we focus the value proposition considering such various uses.
This phenomenon of "inattentional blindness" shows that what we see depends not just on where we look but also on how we focus our attention.
Wenger added: "Our destiny will be made by how we focus every time, how much we can mobilise our resources in every single game.
But research from another academic domain, the study of how we focus in increasingly addled workplaces, suggests my experience might not be unusual.
"We spent a lot of time thinking about how we focus the show on what it was originally designed as — the search for the next superstar," he said, referring to the original subtitle of "Idol".
We should care as much about people as we do about polar bears — or the environmental savings from using better milk jugs — and also understand the causes and consequences of how we focus our attention.
Similar(46)
Which was how we focussed on Haj.
How can we focus on prevention to militate against this growing crisis?
How can we focus on Barry's transition when Hillary's is so much more riveting?
How do we focus instruction on deep understanding of the topics we teach?
How can we focus on what's truly important when automatic reactions appear so hardwired?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com