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But May is a veteran of the Tory circuit who knows how to soften up an audience before surprising them.
The first was how to soften the blow for the excluded, especially Lithuania, Latvia, Romania and Bulgaria (dubiously democratic Slovakia being considered beyond the pale).
Pitino sounded as if he did not like it that that was no longer true, but he had an idea of how to soften the blow.
The Resolution Foundation think tank published a report saying there was "no easy solutions" as he considers how to soften the blow of the cuts.
For all their talk of "sustainable development" and shielding the poorest from the pain of reform, Central America's leaders have not worked out how to soften the blow.
Mark Steel knows how to soften up an Edinburgh audience – you just let them know you're glad to be in a country where not everyone voted for the Conservatives.
Similar(40)
Hear how you have to soften your Ls to make it sound melodic?
"After 50 years of practice, I know what acids to use and how to dilute them to soften any encrustation and brush it off.
"I was a little bit taken aback, but in talking with them, I said, 'I'm going to soften how I say that.' When you think about it, 30 or 50 years ago, 60percentt of the population smoked.
The back and forth over Article 140 is one example of how the Americans have sought to soften the Kurds' demands while still showing support for their relative autonomy within a larger Iraq.
"This fear lives and lives in the kitchens, and then someone speaks out," criticizing United Russia or Moscow's powerful mayor, "and then people begin to understand, 'Look, they're not in jail.' That's how all these things begin to soften, these structures, these rigid structures.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com