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Frequently sought information included (1) whether an innovation had been implemented in a similar context 20; (2) how much designing and implementing the innovation would cost and (3) exactly how the innovation was carried out.
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How much design can people tolerate?
"But there are limits to how much design can control the situation.
It's the same way with design now: how much design do we really need?
One wonders how much design could help high-potential companies in the Guardian's own Cleantech 100.
If this weren't such a cool label, you'd wonder how much design or thought was involved.
Another thing that Mr. Maier got right was the balance between sporty clothes, for traveling or shopping, and how much design to use.
It wasn't the built-in seating, the colourful Roman blinds, or even the trendy factory lights that revealed how much design thought had gone into Plas Curig, a new hostel in Snowdonia.
Terry Riley, an architect and former museum director who divides his time between Miami and New York, says that before 2008 developers severely restricted architects as to "how much design innovation they could pursue (not much), how much time they had to produce their work – ditto – and how much they could expect to be paid – ditto, ditto.
Feedback from initial design engineering processes is necessary to get a realistic idea of which design ideas are possible, to determine how much design ideas might cost and to identify which tradeoffs among performance levels might have to be made.
Explains Perkins, "we always knew that the technology we developed was much more powerful than just the yearbook market," she says, adding that she's always thought it was crazy how much design today was still being done on the desktop.
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