Check out the video above to see a bit about the studio's mission and how it's tackling the burgeoning world of virtual reality filmmaking.
During the investor presentation, Cruise CEO Kyle Vogt noted in a slide deck that all the pieces are in place for an initial launch in San Francisco, so expect that to be among the first commercial markets, but the company also says it can launch in multiple cities simultaneously because of how it's tackling the problem.
"People are entitled to their view, but [on Wednesday] the Boxing Board held a UK Anti-Doping seminar at the Institute for Sport in Sheffield for all the UK licence holders - managers, promoters, trainers - outlining the dangers of drugs, and how it is being tackled in sport".
How should it be tackled?
The parallel universe was always part of the original concept, though aspects of when and how to introduce it were tackled as the show proceeded.
Hindsight suggests the beguilingly ambitious slogan, despite its capacity to mobilise, did little to deepen understanding of how complex a problem it was tackling.
"Look for a problem that is interesting and important never mind how it is classified and tackle it," he once said, in the prairie-flat cadences that stayed with him all his life.
We have made clear to schools how it should be tackled and how victims should be supported," a spokesperson said.
"When we started teaching here," says Ash, a driven and forensic coach who happily uses the word "clinic" as a verb, "we showed 'em video clips of rugby tackles, we showed 'em the physical nature of rugby tackles, how it is a violent tackle but the head's out of it.
Its director general, Miles Templeman, told the conference earlier: While political parties agree that the deficit is a problem, there is little agreement on how it should be tackled.
