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It depends on how it is packaged.
This is prompting many to scrutinise the recruitment experience they offer prospective students – how it is packaged, communicated and delivered – as never before.
Nearly as important as whether it kills H.I.V. is whether a microbicide feels acceptable, whether it can be used discreetly if necessary and how it is packaged and promoted.
Over the past 20 years or so, sitcom lovers seem to have discarded any taste they formerly had for truly bad comedy, and will no longer tolerate it no matter who stars in it or how it is packaged.
Aside from the fact that I'm unlikely to find any PowerPoint presentation interesting, no matter how it is packaged, I think Crain offers a compelling argument for reading, even though he, too, acknowledges that we weren't built for it and that many will continue to struggle with it.
The rules appear to be breaking down in part because reporters in recent years have taken an increased interest not just in information but in how it is packaged, and in part because competition over the Lewinsky story is so fierce that the standards of gossip columns sometimes have spilled into news reports.
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It's all in how it's packaged.
Encourage students to consider where the materials came from, who made it, where it was made, how it was packaged and shipped, etc.
During the Berlin Airlift, one of the biggest challenges was carrying salt into the city: no matter how it was packaged, it always seemed to get into and corrode the planes' engines.
"There's no lack of great content and smart people saying interesting things, but how it's packaged and organized for consumers is a big challenge," says Kevin Thau, who led the Sidewire investment for Spark.
It's not the thing itself but how it was packaged.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com