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It's hard to understand today how footage might be used — or abused — tomorrow.
How footage of the murder of at least 50 innocent people was broadcast and distributed globally dredges up some deeply uncomfortable questions for the biggest social networks, including the existential one: Is the ability to connect at such speed and scale a benefit or a detriment to the greater good?
In a Daily Politics film, Giles Dilnot recalls the summer of 2011 and how footage of the community radio DJ Pauline Pearce propelled her to fame.
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Upon testing how the footage looked at a local movie theater, it came out mostly acceptable, until further tests led to the footage appearing grainy and difficult to make out.
How much footage did we expect?
Executives didn't even question how the footage had escaped.
When you're happy with how your footage is looking, tap on the tick icon.
Where and how that footage will be used remains to be seen.
President Obama and his opponent, Senator John McCain (respresentatiove of Arizona), looked very different in various advertisements depending on how the footage was edited and produced.
In the end we were forced to face the fact that how the footage was used in the actual product, was not our prerogative, but Discovery's.
The Queen's former press secretary Dickie Arbiter said there would be great interest in royal circles in finding out how the footage was made public.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com