But they are facing competition from services that are skipping the algorithms altogether, including How About We, which lets people look for dates based on first-date ideas, and Grouper, which sends six people on a blind group outing.
Or how about £125bn, which was the amount of wholesale funding that needed to be refinanced at one point in 2008?
Or how about "twerk," which recently was added to the Oxford Dictionaries Online.
And if Copenhagen's well-plowed, wintry bike lanes sound disruptive, how about "taxibots," which are autonomous vehicles shared by one of more riders at the same time.
But how about larger quests which will require several groups working together – the likes of Destiny's Vault of Glass or King's Fall.
Sticking with eggs, how about that carton which describes the hens as "free roaming"?
How about "destructive"? — uses to which they are put.
Or how about last year's, on ABC, which one could analyze for signs of tension between Al Michaels and Boomer Esiason?
