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These emerging jobs aren't household terms yet, but they are a natural fit for older people looking for new career opportunities, said Phyllis Segal, vice president at Civic Ventures, a nonprofit research group based in San Francisco.
But in the age of Bernard L. Madoff and the Galleon Group, when "expert networks" and "front-runners" are becoming household terms, it's no longer enough to get the product placement right.
In an attempt to refute those who say this amounts to a long-term problem, but not a crisis, he put the case for acting now in household terms: 2018 is when your five-year-old would go to university; 2042 close to when your 20-year-old would retire.As a piece of salesmanship, this may well be effective.
Think of the country's financial crisis in household terms.
Years before projection mapping and DIY motion graphics were household terms, many creatives from the country were tearing up the digital world with their stunning artwork.
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"Double-digit inflation" became a household term.
And Alzheimer's disease was not the household term it is today.
In recent years, polyamory is working its way to becoming a household term.
Strapped consumers crowded budget clothing stores like Uniqlo, H&M and Forever 21, making "fast fashion" a household term.
The days are long gone when "Dallas" ruled the airwaves and J. R. Ewing made bourbon and branch a household term.
But if the economy keeps slowing, credit default swaps, like subprime mortgages, may become a household term.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com