Exact(36)
Retailers like house brands because they produce considerably more profit than name-brand goods.
But Kroger, Publix and Costco also use it for their house brands.
Large grocers, including Whole Foods Market and Safeway, have organic house brands.
Wal-Mart has been especially aggressive in developing its house brands.
"In TV and video, we've recognized that some house brands are moving the quickest," Mr. Abary said.
The chemical is also in similar products marketed by many drug store and supermarket chains as house brands.
Similar(24)
(The house brand was A-Treat, produced in Allentown, Pa).
Bath products are a nicely packaged house brand.
Was Zegna a house brand at the White House?
Wal-Mart does not disclose how much of its sales come from its house brand.
[New York Times] Attention Nutella freaks: Fairway has unveiled its cheaper, slightly less fattening house brand.
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