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Twain (who was an inventor as well as a writer -- his hottest idea being the scrapbook, which he patented in 1873) might have embraced a patent that was issued last month to RichFX, a company that make 3-D video graphics.
What is the hottest idea there and what's the next big idea?
The hottest idea in digital marketing right now is video content crafted on behalf of advertisers but bearing little resemblance to actual ads.
Well, so I mean I think — maybe this goes off track from your question, but I think the hottest idea is innovation is actually alive and well.
You can watch co-founder and CEO Sahil Jain's presentation here, where you can see the ad creator in action (and listen as Robert Scoble declares "This is the hottest idea I've seen so far").
Ironically, Ford has the hottest idea for a solar-powered car.
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Fidelity Investments is the giant of "target date" mutual funds, one of the hottest ideas in 401(k) plans.
Saatchi & Saatchi's first annual report, published recently, features a recording of pronouncements such as: "We want to be the hottest ideas shop on the planet".
For these reasons, one of the hottest ideas among lawmakers right now is to ban employers from running credit checks on job applicants.
Saatchi & Saatchi's strategy is to become "the hottest ideas shop on the planet", he says.By contrast, Mr Draft, the direct-marketing expert, insists that "the future is what we do".
But it is all definitely worth a visit, if only to come face to face with some of the moment's hottest ideas and devices in unusually mannered form.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com