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But with better deals coming in hotter sectors, including Shopping.com, there's no reason for the aggressive investor to jump into this one.
Now the band is poised to make a change to the industry's latest hot sector: online subscription services.
Will they again chase after technology stocks -- or the next hot sector -- for their promise rather than their profits?
This year, the numbers were $15 million for an analyst in a hot sector and around $500,000 for junior research analysts.
In October, it bought its competitor LivingSocial – described as a "non-material acquisition" – further shrinking this once-hot sector.
Not long after the dot-com industry collapsed a few years ago, retailing became the hottest sector in commercial real estate.
Once a company decides to jump into a hot sector of the market, it rarely pulls back because of market conditions.
"The market for offshore exploration is now the hottest sector in the global shipbuilding industry," said Lee Jae-kyu, shipbuilding analyst at Mirae Asset Securities in Seoul.
As a result, they say, investors are more likely to stick with their funds instead of hopping from one hot sector to another.
Not the hottest sector funds.
(See: "Patriot Paces Red-hot Sector").
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com