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She's hot media stuff.
"But it's like Marshall McLuhan — hot media," she continued.
"Hot media", by contrast, require less cognitive effort, freeing audiences to act.
"Hot media are, therefore, low in participation and cool media are high in participation or completion by the audience".
Hot media (like radio and lectures) are packed with data, leaving little room for individual interpretation or participation.
The hot media company, focused on being "the Time Warner of the streets," according to its brash CEO, has put many of its chips on Vice News.
Similar(35)
In a white-hot media market, where all the media are shouting, we really want to tone it down".
Last summer, Mr. Weill landed in a white-hot media glare after he approached the board about starting such a fund.
Readers with an appetite for the more opulent end of interior design may remember with fondness the white-hot media interest that accompanied Everton captain Phil Neville's attempt to sell his home.
Mr. Shafer, meanwhile, was pounding away on columns about the hottest media topics — and drawing considerably less traffic.
That was especially true in New York City, the hottest media market in the country, making the nationwide trend of rapidly spiraling campaign costs more keenly felt there, political strategists said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com