Remember, not long ago, when the hot-button book topics were Bill Clinton's banana-peel exit from the presidency and George W. Bush's singular slide into the White House?
Surrender is the hot-button word of the moment -- another book out right now is called "Surrendering to Marriage: Husbands, Wives, and Other Imperfections".
The book also delves into the hot button issue of genetic engineering: Ms. Popcorn senses crops are O.K., humans probably aren't.
In a flagrant attempt to compete with Internet culture, to crash books into the marketplace on hot button topics from steroids to celebrities, from political scandal to political ascension, corporate publishers aim now to meet immediate demand.
These hot button terms aren't "just words" any more than a burning Qur'an is "just a book" or a burning flag is "just cloth".
Too much of a hot button.
"Now building next to train stations is the hot button".
He's very careful around that kind of hot button.
It's just one of those hot button issues.
But race remains a perennial hot button for the company.
