So they bought a tiny company, Voodoo PC, one of the hottest builders of custom PCs for computer-game players.
In an interview in May, Boyd Coddington Boyd Coddington, one of the nation's preeminent hot rod builders and the star of the Discovery Channel's American Hot Rod, said, "My definition of a hot rod is a '32 Ford".
While the regular 57 has a 543-hp, 5.5-liter V-12 engine with twin turbochargers, the 57 S uses a higher-performance version of this power plant that was designed and built by AMG, the hot rod builders for fellow Daimler brand and Maybach supervisor Mercedes-Benz.
Santa Ana hot-rod builders Mike and Art Chrisman headed a team of Southern California hot-rod specialists in the three-year project.
Many national and international records, some previously held by large manufacturers, fell to hot-rod builders and drivers in the period following World War II.
Now it's, 'What kind of engine you got?' " To old-timers like Pete Chapouris, 58, a hot rod builder in Pomona, Calif., there is more than a flash of recognition.
Boyd Coddington, one of the first, and perhaps the best known, of the Southern California hot-rod builders, who turned a backyard hobby of tattooed guys in T-shirts into a boutique industry of high-end car customizers, died Feb. 27 in Whittier, Calif.
Recognize that two of the hottest areas, builders of the Internet's backbone and of broadband communications, are way down but still expensive.
The mortgage crisis that has sapped the strength from once-hot home builders and banks has left the earnings power of tech companies such as Apple and Google untouched (so far).
Coddington is America's foremost custom hot rod builder and he will be on hand this weekend with his own display at the Goodguys Spring Rod & Custom Nationals in Pomona.
