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But supposedly, Facebook was considering the idea of hosting publishers' actual content, not just teaser previews and links to it, inside its News Feed.
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Update: I asked the company about what specific activity it's tracking to make its recommendations and it said, "my6sense's patent pending engine works by learning readers' tastes and behaviors, leveraging users navigation graph within the specific hosting publisher site or application while leverage user activity within other applications & mobile sites".
The company created "Instant Articles," to host publishers' articles directly on the site, and recently started paying some publishers to create content for Facebook Live.
Facebook is by no means the only internet company angling to host publishers' stories with the promise that they'll load faster, look better and/or make them more money from advertising.
If Facebook's mobile app hosted publishers' pages, the relationship with customers, most of the data about what they did and the reading experience would all belong to the platform.
Flipboard is nowhere near the 900lb gorilla status of Facebook in this regard, but nevertheless it, too, is angling to host publishers' content and do a better job than they can – art editors included – of making it look nice, load quickly and make money from ads. "Really what we're trying to do is set it up so that people can focus on the content creation and the quality of the content.
2. Facebook launched "Instant Articles," a program that natively hosts publishers content in the News Feed.
2. Facebook launched "Instant Articles," a program that natively hosts publishers content in the News Feed.
The project was positioned by some as a competitor to Facebook's own Instant Articles – a program that hosts publishers' content in the News Feed.
The project was positioned by some as a competitor to Facebook's own Instant Articles – a program that hosts publishers' content in the News Feed.
Facebook's response to the same problem has been to host publishers' content directly in the News Feed, speeding up load times while still offering layouts and formats that make the Instant Articles feel like publishers' websites.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com