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"You'll see the competition between vertical stacks and best-of-breed horizontal solutions".
WPP is not alone in promising clients horizontal solutions, namely, collaboration across the holding company agencies.
File hosting/sharing is a totally crowded space with both vertical solutions (think Flickr or PhotoBucket for pictures, Scribd or SlideShare for documents, YouTube for videos) and horizontal solutions (RapidShare, MediaFire, YouSendit, Megaupload,…).
Veeva (an Emergence portfolio copmany) has mastered this layer-cake approach, taking a slice of a number of horizontal solutions (i.e. CRM, content management, marketing automation), and focusing them specifically for the deep regulatory issues of the life sciences industry.
When companies build solutions with these goals in mind, we believe that industry-focused solutions will not only outperform all-purpose horizontal solutions in the market, but they also can protect against disruptors who often start with an end-consumer-oriented solution.
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It's not the first time she has employed what Dan calls "the horizontal solution," but it is the longest application of these particular histrionics.
The dynamics of initially vertical A+B→C reaction fronts propagating in covered horizontal solution layers can be influenced by buoyancy-driven convection.
With a horizontal solution, there's so much ground to cover, in both geography and business sizes, few can achieve more than 5 to 10percentt share.
Massive Market Share - With a horizontal solution, there's so much ground to cover, in both geography and business sizes, even the market leader achieves little more than 5 to 10percentt share.
Often these boulders are overturned or in an unstable position (Fig. 7); due to the tilting, original rock pools have been subsequently shaped by new horizontal solution pools Fig. 7.
In fact, customer acquisition costs at industry cloud companies are often 50% lower than horizontal cloud solutions.
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