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Until recently, publishers and retailers have hashed it out, with publishers generally worried that $9.99 -- not a magic number but the one that managed to hook digital readers -- devalued books in readers' minds.
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They could also just hook a digital antenna to their TVs as an alternative.
He confirmed that "We've been working on the technology that allows us to hook to digital wallets, leveraging NFC on mobile phones to replace the card at the transaction at the ATM.
So far, Hooked Digital Media's experiments with story elements and episode release schedules has done well.
Hooked Digital Media, a studio based in Santa Monica, California, wants to change that by creating films especially for watching on mobile devices.
Before co-founding Hooked Digital Media, Edelstein was a Hollywood film producer, where his credits included hits "The Ring" and "Mulholland Drive".
Hooked Digital Media's productions are noteworthy because they not only represent a new distribution channel for independent film studios, but also experiment with technology to create new storytelling and narrative techniques.
Edelstein declined to disclose specific metrics for "Haunting Melissa," but says it viewership numbers were good enough for Hooked Digital Media to produce the sequel "as fast as possible".
Created by Neal Edelstein, producer of "The Ring" and "Mulholland Drive," and Hooked Digital Media, the app-only horror film's aim is to create a visceral reaction in viewers as soon as they see a push notification for a new chapter on their screen.
He believes mobile devices and horror stories make a good fit because they create an intimate and somewhat claustrophobic feeling, like kids reading ghost stories under their blankets with a flashlight (though Hooked Digital Media also plans to release stories in other genres next year).
And how did these kids get hooked on digital?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com