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But what I do know is that today's advertising zeitgeist is honesty (itself an apparent oxymoron).
For instance, why should we think that honesty itself is honest?
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But the spirit of the evening -- the search for shared language, the desire to improvise with brains and beauty and honesty, jazz itself -- gave it sense.
Greater honesty about itself should lead the Church of England to get rid of bishops altogether and rejoice in the freedom that comes with being a sect.
Earl has spoken about feeling more comfortable in his own skin as the years go by, and that mellowed honesty manifests itself on Faucet's denouncement of insincere hangers-on, and in frequent mentions of his late grandmother on the single Grief and opener Huey.
His honesty was in itself a cure for loneliness, dissolving the sense of difference that comes when one believes one's feelings or desires to be uniquely shameful.
Discussing it in 1988 in The New York Review of Books, the Scottish journalist Neal Ascherson wrote: "Chinua Achebe says, with implacable honesty, that Africa itself is to blame, and that there is no safety in excuses that place the fault in the colonial past or in the commercial and political manipulations of the First World".
For some conductors, that honesty is attractive in itself.
Many would argue that Michelin owes the restaurant industry such honesty; that the guide itself would benefit from a new openness.
"One that performs to the highest standards and behaves with integrity and honesty; one that distinguishes itself not only through the clarity and reliability of the advice and services it provides but in how it manages and executes".
Oswald Grübel announced, "We are building a new UBS, one that performs to the highest standards and behaves with integrity and honesty; one that distinguishes itself not only through the clarity and reliability of the advice and services it provides but in how it manages and executes".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com