Rather than funding companies like Apptimize, CircleUp investors are looking for things like Portland's Green Zebra Grocery, an organic grocery store; or the outdoor apparel and equipment maker Klymit; or even the latest socially conscious chocolatier to launch in Brooklyn (honestly though, fair trade plus chocolate seems like a great idea).
Although residents are still gunning for an apology and an explanation — which honestly is fair.
"I'm not - honestly, I mean, fair dos.
Gar, Dad, do you honestly feel it fair that I should have to slave in the yard until dark, after a rigorous cross-country practice that included sixteen 440s, eight 880s, a mile-for-time, a kajillion Drake sprints, and a five-mile Indian relay?
I can stand to lose honestly, but beat me fair".
But... blimey, after looking at the academic, over-theorised artists shortlisted for the Turner this year I can't honestly say it's fair to dismiss Banksy, whose new show in New York you can see some clips of above.
The National Union of Journalists' code applies to comms people just as much as reporters and one very useful line to note is that members should strive "to ensure that information disseminated is honestly conveyed, accurate and fair".
It's only fair to identify honestly where our moral obligations as compassionate humans lie.
Stetson's Web site says such a man "is rugged, down to earth, competitive, fair-minded and honestly handsome".
You could also claim it was "fair comment" - your honestly held opinion on established facts.
